Helping You to Meet the Opportunities and Challenges of our Aging Population

Our clients include a broad spectrum of those who wish to meet the challenges and opportunities presented by our current seniors needing care, and by aging baby boomers seeking their next home.

While incorporating the most current national industry and trend data, The Highland Group’s work is exclusively focused in Colorado. As a result, we offer our clients our unmatched knowledge of existing and planned properties, interwoven with our deep understanding of the demographics and personalities of Colorado’s cities, towns, communities, and neighborhoods.

Meet Our Leadership

With over two decades of hands-on experience with senior living communities

Elisabeth Borden

Elisabeth Borden

Principal, The Highland Group. Inc.

Elisabeth Borden is an active student of consumer trends and preferences in senior care and housing.  A baby boomer herself, she is informed and passionate about the development of new approaches to housing and care for her generation.

She has had the vision to initiate successful, innovative projects in Colorado and elsewhere. Her knowledge and skill have grown from hands-on experience such as:

  • Developer and manager of senior communities
  • Regional operations director
  • Corporate marketing consultant
  • Planner, market researcher and marketing consultant for more than 200 clients

Today, Elisabeth leads The Highland Group team, transferring this experience to the benefit of client projects and initiatives.

Elisabeth earned her M.A. in Long-Term Care Administration from the Center for Studies in Aging at the University of North Texas. She is a frequent contributing writer to industry publications and a retreat and conference speaker.